Our brands

The Everyday Cycle Supply Co is a wholesale distributor of bicycle components and accessories located in Cape Town South Africa . We are the official African distributors for The Merry Sales Company who  stock the best products from a number of popular and more niche brands of bicycle products.  Our primary focus in South Africa is for Soma Fabrications, IRD,  Crane Bells, Nitto and Yokozuna.  
All the brands we have access to are listed at the bottom of this page and you're welcome to contact us for availability and pricing on any of their products.

 
 
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SOMA Fabrications 

Practical, durable, comfortable, affordable… these are the primary forces shaping Soma’s ideology. Sounds reasonable right? But why do so many other companies try to emulate the racing world when the needs of professional cyclists are very different to those of us paying for our own bikes?  Soma specialise in frames not complete bicycles allowing you to customise your build, It is probably one of the most rewarding ways of buying a bicycle, you get to create a bicycle that reflects you, your needs, your lifestyle and that is almost as unique as you. They also have a great range of unusual tires and handlebars not to mention other components and accessories. 

 

Interloc Racing Design (IRD)

Interloc Racing Design had its start in 1984. In the mid to late 80's it created components that have been considered on the forefront of mountain bike design. Mountain Bike Magazine called its products the "best of good old' American innovation and craftsmanship." In fact the Interloc Design Group does a lot of the product development for Soma Fabrications. 

 
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Crane bells

You won't find the Oska-based Crane Bell Co on instagram, Facebook, or twitter, they don't even have a website. They do however have 20-years of old fashioned marketing capital thanks to a celebrated history of solid Japanese craftsmanship and an incredible sound that has been said to bring tears of joy to even concert violinists.

 
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Nitto

Nitto’s motto is “Building fine quality bicycle products is our passion.” All products must be safe and functional in terms of their purpose and usage, yet beautiful and sturdy.  Nitto strives every day to bring joy to the world of cycling.  Nitto was founded in Tokyo in 1923. Nitto’s handlebars, handlebar stems and seat pillars for track races are certified for use in official Japanese KEIRIN races. Nitto has been the leader in bicycle components, both in terms of style and quality, for almost a century.
The Nitto stuff can end up being a bit pricy, but hey you won't find better handmade quality bicycle components  out there. 

 
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Yokozuna

The makers behind the Yokozuna brand has had decades of experience subcontracting to the biggest drivetrain makers in the industry -- providing cable and housing products for their pro-level groups. Yokozuna's industry customers demand high-grade raw materials and strict quality control. After all these years of manufacturing at this level, the products they produce in their Japanese factory are top-notch, suitable for any pro cyclist. Yokozuna Performance Products were introduced in the USA in 2003 - first only to team and pro shop mechanics. In 2005 they  entered the consumer market, offering specialty high end brake components.